I have often heard people saying that name does not really matter and it is quite amazing to hear. We all are known by our names, that is what we are recognized from and even then considering names unimportant comes across as a very strange statement. It becomes even more important if it’s a business name. Most of the big companies have very interesting names and some clever thoughts are at the back of those interesting names. You cannot just a pick a random name and use it for your business. Careful thinking is needed to select a great business name.