More than half of our world’s population is already glued to online social media sites. Be it anything, if you want to reach the masses, it has to be through online social media. Now, the world’s foremost sports competition is just round the corner and the countdown has already begun. And, undoubtedly, the battle for Olympic sponsorship brands has also already begun. Apart from paying heavily for the official rights to the five rings, Olympic Games’ sponsors, and partners will have to spend even more on marketing to gain full benefit from their participation. In the eyes of sponsors, social media sites are like golden goose that could lay golden eggs, but their rate of success also depends on their social brand power.